We are here to introduce you to our cutting-edge management software designed to work for museums, performing arts venues, theaters, and cultural organizations. Our software, called Matrix, is revolutionizing the guest experience by helping organizations utilize modern technology and move beyond outdated systems.
What Can Matrix Do for You?
✨ End-to-End Management: Matrix is a comprehensive software solution that can administer ticketing, events, experiences, and even accommodation and room reservations across multiple venues or buildings. This allows for a true end-to-end customer journey and provides you with a centralized overview of your entire organization, eliminating the need to collate reports from different platforms.
🎟️ Ticket Revenue Maximization: Matrix CRM enables you to maximize ticket revenue by accepting sales from multiple channels. Whether it’s online, telephone, third-party sales agents, remote sales stations, or self-service kiosks, Matrix supports various sales methods, ensuring you can sell pre-booked tickets and incorporate on-the-day bookings seamlessly. Additionally, Matrix provides real-time attendance dashboards and 24/7 selling capabilities with availability updates across multiple channels.
🎢 Experiences, Activities, and Events: Run experiences, events, and activities directly within Matrix CRM alongside your ticket sales. With features like time slots and precise time allocation, yield management, day and date range capacity reports, resource capacity reports, and cancellation features, you can efficiently manage and optimize your offerings.
💲 Secondary Spend Integration: Matrix’s fully integrated point-of-sale module automatically assigns any secondary spend to customer records originating from telephone, web, or gate ticket sales. Whether it’s merchandising, food and beverage, or other add-on purchases, you can effortlessly capture and track secondary spend data.
👥 Corporate, Educational, and Group Bookings: Matrix CRM simplifies the process of accepting group or corporate bookings, whether as stand-alone events or as part of a regular operational day. You can collect and hold attendee data, print itineraries and badges, send invoices and booking summaries, create online customer account areas, add notes and customer information to bookings, and automate customer communications.
🏢 Resource Management: Effectively manage your resources, assets, and facilities within Matrix CRM. Whether it’s rooms, areas, or other hireable facilities, you can allocate and track their availability, ensuring optimal utilization and efficient scheduling.
🎟️ Membership Schemes and Loyalty Programs: Matrix CRM supports membership discounts, loyalty cards, donations, and adoptions. You can easily manage customer information, access it through various methods such as booking ID, barcode, or name lookup, and enhance the overall customer experience.
📊 Reporting and Analytics: With Matrix’s customizable report module, you can generate insightful reports and gain valuable insights into your attraction’s performance. Monitor ticket sales, attendance, revenue, and more to make data-driven decisions and drive continuous improvement.
✅ Advanced Features and Capabilities: Matrix CRM offers a wide range of advanced features and capabilities, including ticketing, gift vouchers, live availability, loyalty cards, product upgrades and exchanges, digital registration and waivers, ePOS integration, staff rota module, drop ship merchandise module, customizable reports, time slots to the second, availability search, user permissions and history, custom data collection fields, automated fulfillment and communications, multiple payment platform integration, and third-party provider integration.
🔒 Data Security and Compliance: Matrix CRM ensures the security and privacy of your customer data. You can customize mandatory data collection fields and comply with regulations
Features & Capabilities
🎟️ Tickets: Sell and manage tickets effortlessly with Matrix CRM. From online sales to telephone bookings, you can handle various sales channels, including third-party sales agents and self-service kiosks. Matrix CRM provides real-time availability updates, allowing you to maximize ticket revenue and optimize capacities.
🏷️ Membership: Create and manage membership programs with ease. Matrix CRM enables you to offer discounts, track member data, and provide personalized benefits to enhance customer loyalty.
🎁 Gift Vouchers: Increase revenue by offering digital gift vouchers directly through your website. With Matrix CRM, guests can purchase and share vouchers seamlessly, promoting your attraction and attracting new visitors.
⏰ Live Availability: Keep your customers informed and updated with real-time availability information. Matrix CRM ensures that your customers can access accurate and up-to-date availability, helping them plan their visits effectively.
🛒 Loyalty Cards: Implement a loyalty card program to reward repeat visitors and encourage engagement. Matrix CRM enables you to track and manage loyalty card usage, allowing you to provide exclusive offers and incentives.
🔄 Product Upgrades and Exchanges: Upsell and cross-sell opportunities are made simple with Matrix CRM. Upgrade customers to premium experiences or allow them to exchange their bookings seamlessly, enhancing their overall satisfaction.
📝 Digital Registration, Questionnaires, and Waivers: Streamline your registration process and collect essential customer information digitally. Matrix CRM allows you to automate the collection of registration details, questionnaires, and waivers, reducing paperwork and improving efficiency.
💳 ePOS Integration: Seamlessly integrate your point-of-sale system with Matrix CRM. Capture secondary spend data automatically and link it to customer records for easy tracking and analysis.
📅 Staff Rota Module: Simplify your staff scheduling process with Matrix CRM’s staff rota module. Efficiently manage and allocate staff resources, ensuring smooth operations and optimal customer service.
📦 Drop Ship Merchandise Module: Matrix CRM supports the management of merchandise sales. Easily track inventory, process orders, and automate fulfillment, ensuring a seamless merchandise purchasing experience for your customers.
📊 Customizable Report Module: Gain valuable insights into your attraction’s performance with customizable reports. Analyze ticket sales, attendance data, revenue figures, and more to make informed decisions and drive growth.
⌛️ Time Slots: Set precise time slots down to the second for individual components, resources, or assets within your attraction. Matrix CRM allows you to allocate and manage time slots efficiently, optimizing resource utilization and ensuring smooth operations.
🔍 Availability Search: Create multiple products with different availability, and Matrix CRM will dynamically look up and display relevant time slots based on available components, assets, or resources. This feature simplifies the booking process for your customers and enhances their experience.
📅 Complex Daily Availability Requirements: Configure complex daily availability requirements within Matrix CRM. Set rules and restrictions to manage availability based on specific conditions, ensuring optimal resource allocation and maximizing revenue potential.
🔐 User Permissions and History: Control access to your CRM system and track user activities with user permissions and history. Matrix CRM provides robust security measures and allows you to assign specific permissions to different users, ensuring data integrity.
📋 Custom Data Collection Fields: Capture specific customer data that aligns with your attraction’s needs. Matrix CRM enables you to create custom data collection fields, ensuring you gather relevant information for targeted marketing and personalized experiences.
🤝 Automated Customer Communication: Tired of drowning in time-consuming administrative tasks? Say goodbye to the endless hours spent on customer communication and welcome the efficiency of automated notifications. Schedule email reminders, automate booking confirmations, effortlessly capture customer feedback and much more with our advanced scheduling system, you can streamline your operations and focus on what truly matters
In summary, implementing Matrix will bring numerous benefits to museums, theaters, and performing arts venues. From efficient scheduling and streamlined ticketing to enhanced customer relationship management and financial management, the software empowers you to optimize operations, deliver exceptional experiences, and drive success in the cultural and artistic realm